Saturday, July 2, 2016

Carving A Niche

Birds of a feather flock together...even in the virtual world. The number of niche social media networking platforms being launched is testimony to that. According to analytics firm Tracxn, there are over 252 social media start-ups in India, many of them dedicated to areas of fashion, food, real estate, pets, sports and professions. Of these, around 133 are more than two years old.
Built on structures quite similar to established networking sites such as Facebook, Twitter and LinkedIn, these platforms cater to a very specific group, providing an ideal platform for brands to reach select audiences. Tripoto is one such niche social networking site dedicated to travel and has tie-ups with companies such as V Resorts, Wildcraft,, Expedia and Airbnb. Its partnership with V Resorts, for instance, mostly involves content marketing, wherein Tripoto publishes sponsored posts or stories for V Resorts and promotes them on its platform.

Continue Reading Social media networks offering targeted advertising is emerging

Sunday, February 9, 2014

Bluetooth 4.0 for Smartphones Will Change Your Life

English: Nokia Bluetooth headset BH-208 disass...
English: Nokia Bluetooth headset BH-208 disassembled Polski: Rozebrana słuchawka Bluetooth Nokia BH-208 (Photo credit: Wikipedia)
By now, you have certainly heard the term Bluetooth Smart, but just what exactly does that mean and how will it change the way you use your wireless devices? Bluetooth smart is the newest standard that is made possible by the latest Bluetooth v4.0 technology. Most of us are familiar with standard Bluetooth technology; it's the form of wireless transmission that lets us listen to music or speak on the phone wirelessly and to easily transfer files between our mobile devices and computers.
The most recent version however has been fundamentally changed to utilize special low-energy technology that enables Bluetooth Smart devices to operate for months and in many cases years on small, coin cell batteries. This new super efficiency opens up endless wireless applications to products ranging from sports and fitness, security, home automation, and health care.
Many products take full advantage of this new highly efficient low-energy standard to power our sport, security, training, and automation products. What this means to you is simple; smaller, smarter, more powerful smartphone devices with power that lasts literally, for years. Forget about frequent battery charges or change-outs on fitness gear such as Heart Rate Monitors, Bike Speed/Cadence sensors, or Power Meters. You can concentrate instead on getting your workout done quickly and with more data acquisition and fitness tracking than ever before.
Security products utilizing Bluetooth, allow you to digitally tether your valuables to your phone and vice-versa. By attaching a small security tag, you will be notified with an audio alarm whenever your items are separated. You will rest assured that your tagged smart phone or valuables will remain under the watchful eyes and ears of your Bluetooth Smart capable mobile devices and you will never lose them again.
When it comes to fitness, Bluetooth smart really raises the level of your game, no matter what it is, Heart Rate Monitors, Bike Speed and Cadence sensors, and Power Meters can track you progress, monitor your current condition, and display your results. By automatically collecting your fitness data, you can design rides, runs, and workouts that deliver the best results in the shortest amount of time.
When it comes to home automation, Bluetooth 4.0 will make your home more efficient and intelligent. Products for monitoring climate control, security, and utilities are one the way. Leading companies are producing remote temperature sensors that allow you to monitor and adjust temp controls in different parts of your home, auto or anywhere you need to maintain.
The possibilities of Bluetooth Smart are practically endless and you can look forward to new applications and devices to turn the power of your smartphone into a tool for fun, fitness, security and more.
iMaze is a fitness and lifestyle company that leads the way in creating a system to connect you to the newest in smartphone tech. We utilize the latest Bluetooth technology to turn your smartphone into a tool of endless possibilities and great convenience.
We offer fitness, security, and home enhancement products to create a seamless connection between you and the digital world.
Visit us today at to find out how.
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Saturday, February 8, 2014

Choosing the Right Social Network For Your Business

Choosing the Best Social Media Platform for Your Business | Social Media Platforms (via
I Read This Article (by Scott Levy)  About Choosing the Best Social Platform for Business and Instantly Thought it Was  Shareworthy. In his book Tweet Naked, online marketing expert Scott Levy provides the critical information entrepreneurs need…

Saturday, December 14, 2013

Is a Niche Social Network Worth Your Time?

Marketing over social media, like most online endeavors, is less a monetary investment, and more an investment of time and effort. It takes work to keep up with Facebook, Twitter, Google+, Pinterest, or however many other social networks you belong to, and keeping those conversations going strong is the key to making the effort worth it. So when you run across a new smaller, niche social network that seems like it could be promising for your business, it can be difficult to decide what to do. Do you really have time to be taking on another set of social media responsibilities? On the other hand, could a social network more tailored to your specific audience be exactly the boost your strategy needs?
The key, of course, is to run some experiments that can be judged on the basis of ROI. You never want to shoot any new idea down simply on the basis that it would take up too much time; after all, it could end up being an either/or situation where the new idea turns out to be more profitable than the things you were already doing.
For example, let's say you're getting a really good return on your efforts on Facebook, but your Twitter presence is struggling due to more of your audience preferring Facebook for social media interaction. Nonetheless, you spend time keeping your Twitter account active simply because you feel you should, because "everyone" is on Twitter and you don't want to be behind the times.
Now, let's say you discover a smaller, less-populated social network that is geared toward people in your target demographic. Should you give up some of your Twitter maintenance time to pursue interaction on this smaller social network? Initially you might be hesitant, but if your Twitter presence (for example) is not performing all that well anyway, it doesn't hurt to give a new social network a try, to see if maybe, despite lower user numbers on the network overall, you manage to get a higher number of active followers for the amount of time you're putting in.
In other words, don't automatically assume that a smaller social network equals smaller returns. Some smaller communities are quite active and responsive, whereas your message may get drowned out with the giants like Twitter and Facebook. Don't be afraid to spend less time on some more well-known social networks and adopt lesser-known ones if that's what your metrics tell you to do - your audience is where it is, and if that happens to be in a remote corner of the internet, then that's where you should be, too. Do you belong to any niche social networks that have given you a boost in numbers?
Peg McDermott is an award-winning marketing communications expert, Internet marketing specialist, and public speaker. Peg is the founder and president of COGO Interactive, an innovative Internet Marketing firm specializing in helping small to mid-sized businesses increase revenue and awareness by leveraging Social Media Marketing and Search Engine Optimization. She can be found on

Tuesday, December 10, 2013

New Niche Sites on the Rise

The time is ripe for a new wave of niche social networks (via Pando Daily)

By Johan Attby On October 16, 2013Are you fed up seeing pictures of your fishermen friends posing with their catches on Facebook, gardening friends showing off their award-winning roses, and another bird from your birdwatching friend? This could be…

Monday, December 2, 2013

Meddle™ is a free micro blogging service for busy professionals!

Meddle is a Content Marketing tool that allows busy professionals to create engaging and insightful content for their social networks by commenting on what they are reading. Combining the poignancy of Twitter with the editorial voice of a blog, Meddle allows anyone to quickly and effectively promote their point of view with regards to topics that affect their target audience.

Coming soon, organizations will be able to curate a showcase of their members’ collective insights within their own websites, combining the power and reach of both personal and organizational brands.
Click on these links to learn more about our Meddle for Individuals or Meddle for Groups.
Here is my page.